| What is PPC? |
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PPC is an acronym that stands for Pay Per Click and is a type of search engine marketing. PPC allows you to bid on keywords and then come up as a “sponsored result” in a search engine. Most search engines have expanded to allow your ads to show up on other websites that contextually relevant to the keyword you selected. There are many benefits to this type of marketing: 1. You only pay for the clicks you receive. Many traditional marketing channels charge for impressions, but this channel charges based on users actually clicking on your link. 2. You can set your own budget. Unlike other media that dictate the amount of money you must spend based on their rate cards, you have complete control with this channel. You can set a daily budget, and then adjust your bids on each keyword to maximize your impressions, clicks, reduce your cost per click, and increase your ranking. 3. Guaranteed results immediately. Unlike SEO you can guarantee a #1 ranking, it just a matter of money. By increasing you bid for specific keywords, you increase your ranking. For some words, this may not cost a lot, for others it may cost quite a bit, it just depends on the competition and we can give you some estimates on how this scenario might play out for you and your budget. Aside from being able to buy your placement, you can gain inclusion immediately. As soon as you enter an ad and your payment method clears, your ads will begin showing up. Based on the advantages that exist with this channel, we have found many companies that will utilize both SEO and PPC in tandem; using PPC to get initial traffic and then scaling back when their SEO kicks in.Add this page to your favorite Social Bookmarking websites          |